In the digital age, brands have a unique opportunity to connect with their audiences on a more personal level. However, in order to reach their target market and keep their message fresh and memorable, brands need to think outside the box. With that in mind, we’ve compiled a list of 15 innovative ways that brands are using to stand out and get noticed today. You won’t believe how many of these examples involve cute
In this new digital age, brands are constantly looking for new ways to engage with their audience — and the personalization of social media has made it easier than ever. However, ensuring your brand is being represented in the right way is crucial. The success of the ‘Dumb Ways To Die’ safety video campaign by Metro Trains in Victoria revealed a way to connect with an audience on a deeper level while also increasing brand awareness. The campaign was so successful that its characters have even been turned into toys. It’s also rare to find a brand (and its message) that resonates so strongly with so many people across such a widespread age range. Let’s take a look at how these principles can be applied in your own marketing
Most brands have a set of values that they try and instill in their target audience. Some brands go about it with the ‘nicer world’ approach, but others take a more amusing route to achieve their goal. Whether it is by creating videos, images or even games, brands use these methods to get their message across and make sure people don’t forget who they are as an organization. The ‘Dumb Ways To Die’ campaign was one such example of this kind of initiative that reached out to its target audience in a very unique
Dumb Ways To Die is a famous safety campaign by Metro Trains in Australia. It’s also the world’s first and only social media safety campaign with more than 50% brand recognition among its target audience within 12 months, 80% of which was earned organically. The quirky and light-hearted animated video “Dumb Ways to Die” which featured a cast of anthropomorphic trains to illustrate common situations in which people might do something stupid and get killed as a result. These videos were so popular that they spawned an entire franchise of merchandise, games, and even musical albums.
As digital natives take the reins of brand management at most major corporations, almost every marketer is acutely aware of how important an effective brand strategy is to the success of their product. Brands are a company’s identity, and can make customers love or hate your product before they even try it. A strong brand also makes it easier for consumers to recognize your products and services from those of your competitors. A weak brand can be so detrimental to a company that it can cause them to cease operations entirely. After all, if no one cares about your brand, why would they care about buying anything branded with that logo?